YKA(SZ:300999) Zhong Guo Zhi Liang Xin Wen Wang·2025-08-06 05:13Core Viewpoint - The launch event of Jinlongyu's new product, "Xiaozha Chuyun Guxiang Canola Oil," aims to bring traditional and authentic canola oil products to the people of Hubei, emphasizing the connection between local cuisine and the product's unique flavor [1][4]. Group 1: Product Launch and Features - Jinlongyu's "Xiaozha Chuyun Guxiang Canola Oil" is designed specifically for Hubei consumers, combining traditional craftsmanship with patented technology to enhance the flavor of local dishes [4][6]. - The product is made from high-quality canola seeds and follows a meticulous small-batch production process to preserve its rich aroma and nutritional value [4][6]. - The oil is positioned as a nostalgic product, evoking memories of the "oil fragrance" from childhood, which resonates with local consumers [3][10]. Group 2: Marketing and Sales Strategy - The launch event was held in collaboration with Yasi Supermarket, establishing a strategic partnership to enhance sales channels and boost market presence in Hubei [6][7]. - Jinlongyu plans to conduct promotional activities across seven cities in Hubei, including Wuhan and Yichang, to engage consumers through tastings and interactive events [7][8]. - The company will also implement online and offline promotional campaigns leading up to the Mid-Autumn Festival, offering over 100,000 bottles for free sampling or at discounted prices [8][10]. Group 3: Quality Assurance and Consumer Engagement - The production facility has received multiple quality management certifications, ensuring the safety and health of the products offered to consumers [6]. - Jinlongyu emphasizes the importance of consumer feedback and oversight in the Hubei market, aiming to maintain high product quality and customer satisfaction [10].