惠发食品亮相第24届马来西亚国际食品和饮料贸易展览会

Core Insights - Huifa Food showcased its innovative products and brand strength at the 24th Malaysia International Food and Beverage Trade Exhibition (MIFB) held from July 30 to August 1, 2025, in Kuala Lumpur, highlighting the company's vitality in the Southeast Asian market [1][2] Group 1: Event Participation - The MIFB has a successful 23-year history and serves as a significant hub for the global food and beverage industry, attracting international attention [1] - Huifa Food presented core products such as hot pot balls, cooking oils, and prepared dishes through an engaging display and interactive experience, emphasizing the brand philosophy of "health and safety, quality first" [1] Group 2: Market Opportunities - The Southeast Asian market is emerging as a new growth engine for the global food industry, showcasing substantial development potential [2] - Huifa Food established deep connections with quality distributors in Malaysia, Singapore, and Thailand, gaining insights into regional consumer trends and competitive landscapes, which will inform future product development and market strategies [2] Group 3: Global Strategy - The company aims to deepen its global presence through continuous innovation and channel optimization, bringing high-quality products to consumers worldwide while promoting Chinese culinary culture [2] - This dual approach of cultural exchange and business collaboration is expected to enhance the company's competitiveness and provide a practical path for the globalization of the Chinese food industry [2]