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IDC:二季度中国游戏本市场同比增速达24.3% 显著高于整体消费PC市场
Zhi Tong Cai Jing·2025-08-06 05:56

Group 1 - The Chinese consumer gaming PC market is experiencing strong growth, particularly in gaming laptops, which have shown a year-on-year growth of 24.3% in Q2 2025, significantly outpacing the overall consumer PC market [1] - The growth is driven by the sustained demand from university students and core gamers for high-performance devices, as well as the rapid evolution of gaming content showcased at ChinaJoy 2025 [1] - The increasing complexity of graphics rendering, immersive interaction experiences, and AI integration in gaming are raising hardware requirements, further propelling the upgrade demand in the gaming PC market [1] Group 2 - Lenovo continues to lead the consumer gaming laptop market with a market share of 42.0% in Q2 2025, followed by ASUS at 32.1% and Softcom Power at third place [3] - HP's "Shadow Elf" and "Light Elf" series have also seen a recent recovery in market share, maintaining their position in fourth place [3] Group 3 - The launch of NVIDIA's RTX 50 series graphics cards has rapidly gained traction, capturing nearly 60% of the overall market within months of release, with 75.3% of gaming laptop sales in June 2025 attributed to products featuring the RTX 50 series [4][5] - The rise of AI-driven gaming is reshaping the hardware market, with gaming laptops equipped with NPU experiencing a remarkable year-on-year growth of 107.8% in June 2025 [6] - AI gaming is expected to become one of the most promising segments in the future gaming PC market [6]