Midea Group(SZ:000333) Xin Hua She·2025-08-06 06:10Group 1 - Chinese cooling products are gaining popularity in Europe due to their energy efficiency, aesthetic design, and reliable after-sales service [1][2][3] - Midea's PortaSplit mobile air conditioner has seen significant sales growth, with a 35% year-on-year increase in overall sales in Europe and 60,000 units sold in Germany alone by mid-2025 [1] - Hisense's mobile air conditioner is being adopted as a quick solution for consumers facing high temperatures, with a notable increase in sales [2] Group 2 - The demand for energy-efficient cooling appliances is rising in Europe, driven by increasing energy prices and hotter summers [2][3] - Chinese brands are enhancing their product designs to better align with European market aesthetics, with Midea establishing a design center in Milan [3] - New generation products like bladeless fans and air coolers are also gaining traction, with sales exceeding 450,000 units in Europe by mid-2025 [3]