Sou Hu Cai Jing·2025-08-06 06:20Core Viewpoint - Taobao has launched a new "Big Member" system that integrates resources from various Alibaba platforms, covering shopping, food delivery, travel, and transportation, marking a significant step in resource integration across e-commerce and local services [1][3]. Group 1: Membership Structure - The new membership system consists of six levels: Bronze, Silver, Gold, Platinum, Diamond, and Black Diamond, applicable to all Taobao users [1]. - Membership levels are determined by users' "Taoqi Value" over the past 12 months and will be updated quarterly [1]. Group 2: Member Benefits - Different membership levels offer varying exclusive benefits, including shopping red envelopes, hotel privileges from Fliggy, and ride coupons from Gaode [3]. - Gold members receive over 12 benefits, including Taobao red envelopes, five free room upgrades per year from Fliggy, and an 80 yuan monthly ride coupon from Gaode [3]. - Higher-tier members enjoy additional benefits, such as unlimited late check-outs for Platinum members and over 14 benefits for Black Diamond members, including a dedicated customer manager [3]. Group 3: Integration and Expansion - The new system expands the calculation of "Taoqi Value" to include spending on platforms like Ele.me and Fliggy, encouraging users to increase their consumption to unlock more benefits [3]. - The launch of the Taobao Big Member system signifies Alibaba's progress in integrating e-commerce with local life and travel services [3].