“夜宵顶流”小龙虾的行业之变

Group 1 - The small lobster industry has experienced a complete cycle from explosive growth to rational market return, driven by breakthroughs in breeding and farming technology, the rise of prepared dishes and seasonings, and the development of e-commerce and delivery services [1][2][3] - The industry is undergoing a transformation towards high-quality development, characterized by a "淘汰赛" (elimination competition) among enterprises [2] - The number of small lobster enterprises in China has reached 16,852, with 60.5% established between 2015 and 2020, and 25.22% in the last five years [3][4] Group 2 - The small lobster market has seen a decline in demand and prices, leading to adjustments in production and sales strategies, with a shift from scale expansion to refined operations [6][9] - The production area for small lobsters in China reached 30.5 million acres in 2024, with a year-on-year growth of 3.39%, and the total output reached 3.45 million tons, up 9.07% [6][7] - The market for small lobsters is transitioning to a more mature and stable growth phase, with consumers becoming more rational in their purchasing behavior [9][10] Group 3 - The prepared small lobster dishes have significantly changed the processing industry landscape, with their market share rising from less than 10% to 25% in a few years [11][12] - The online sales of prepared small lobsters have increased significantly, with some brands experiencing a doubling in sales [12][19] - The small lobster processing sector is facing intense competition, with over 200 processing companies in China, primarily concentrated in five provinces [19][20] Group 4 - The small lobster seasoning market is becoming increasingly competitive, with many brands entering the space, leading to price wars and reduced profit margins for smaller brands [21][22] - The importance of a robust supply chain is recognized as essential for ensuring product quality and market responsiveness [23][24] - The implementation of standards for small lobster cooking techniques aims to improve product quality and enhance brand recognition in the market [25][26] Group 5 - The small lobster market is expected to see total growth and structural optimization, transitioning from extensive expansion to high-quality competition [26]