从潜力商家的流量扶持到能力成长，“天猫千星计划”第三季度再升级

Core Insights - The "Tmall Qianxing Plan" has been upgraded in Q3, focusing on supporting mid-tier potential merchants through various innovative strategies, including traffic support and capability growth [1] - In Q2, the plan significantly boosted merchant performance, with 317 merchants achieving over 30% year-on-year sales growth, and 41 merchants surpassing 10 million in quarterly sales for the first time [1] Group 1: Field Expansion - Marketing field enhancement includes collaboration with Tmall U First, Tmall Treasure New Brands, and Tmall New Product Innovation Center to create tailored mechanisms for Qianxing merchants [3] - Sales field expansion involves partnerships with Taobao live-streaming influencers and establishing dedicated areas for potential brands to facilitate efficient collaboration [3] Group 2: Layered Operations - Brand-driven merchants receive continuous support from dedicated staff to assess resources and develop brand enhancement plans, leveraging marketing resources from Tmall [4] - Product-driven merchants focus on rapid growth and efficiency, with strategies to expand sales channels and enhance conversion rates through various resources and training [4] Group 3: Operational Efficiency - Cost reduction and efficiency improvements are achieved through collaboration with the Lingyang team, offering free resources and exclusive discounts to lower operational costs [5] - Capability enhancement is facilitated through specialized training programs aimed at improving merchants' operational skills and data application abilities [5] Group 4: Activity Upgrades - Regular closed-door meetings for emerging brands provide opportunities for merchants to share experiences and explore market trends [6] - The annual Qianxing Conference focuses on the Double 11 sales event, providing merchants with insights into platform resource policies and marketing strategies [6] - Participating merchants can also engage in a competitive ranking event to validate their growth and potentially earn operational incentives [6]