伍敏谊：新佳宜的大单品开发秘笈

Core Insights - The future competition in the convenience store industry should extend beyond internal competition and focus on the broader consumer market, emphasizing product quality and service over mere brand building [1][18] - New Jiayi has established a significant presence in Hunan, with 1,000 stores in Changsha, amidst a highly competitive landscape with numerous small retail outlets [3][18] Product Development - New Jiayi launched a flagship product, fresh milk, which was developed to offer better quality and price compared to existing brands, achieving a competitive edge in the market [5][7] - The company has ventured into the coffee business, with over 1,000 stores selling freshly brewed coffee, achieving daily sales of up to 50 cups per store, and some locations reaching several hundred cups through delivery [9][18] - New Jiayi has also developed baked goods like egg tarts and grilled sausages, leveraging partnerships with factories to enhance product quality and sales [11][13] Market Strategy - The company is focusing on the lower-tier markets, having opened over 100 stores in Hubei, primarily in third and fourth-tier cities, rather than major urban centers [18] - New Jiayi emphasizes the importance of product quality and customer service, aiming to create a warm consumer experience while ensuring affordability for ordinary income groups [18] Logistics and Supply Chain - The company has established a cold chain logistics system covering over 50,000 square meters to support 4,000 stores, enhancing supply chain efficiency for lower-tier markets [17][18] - New Jiayi's logistics and factory operations contribute significantly to its profitability, indicating a strategic diversification beyond pure retail [18]