《2025上半年度中国知识付费产业数据洞察报告》重磅发布！

Core Insights - The report titled "2025 Mid-Year Insights on China's Knowledge Payment Industry" was released by the intelligent service platform Dolphin Knows, focusing on the development of public domain platforms, technological innovation trends, and changes in knowledge creation supply and demand [1][3] - The knowledge payment industry in China is undergoing a critical transformation, driven by evolving market policies, diverse consumer demands, and deep integration of AI innovation, necessitating knowledge creators to accurately grasp industry trends and enhance their service capabilities [3] Knowledge Payment Public Domain Platform Insights - Key public domain platforms are establishing a "strong empowerment + strict regulation" dual mechanism to promote the standardization and normalization of the knowledge payment industry [4] - Douyin has introduced new rules for merchant experience scores and updated promotional regulations for educational products, prohibiting external traffic and false marketing [4] - Xiaohongshu has implemented strict management rules against external traffic and has partnered with Dolphin Knows for ecological cooperation, allowing knowledge creators to manage their courses through their own stores [6] Consumer Insights in Knowledge Payment - The average purchase amount for knowledge payment consumers on Dolphin Knows has increased from 85.74 yuan to 105.7 yuan over three years, indicating a growing willingness to pay for high-value courses [6][8] - The average sales volume of single knowledge courses on Dolphin Knows reached 68.81 times, reflecting a more than 50% increase compared to 2023 [8] Knowledge Creator Insights - Knowledge creators are encouraged to break through information silos and focus on social hotspots, capturing macro trends and changes in consumer demand to identify high-growth content directions [13] - The top knowledge creators are focusing on user demand insights to inform course design, private domain operations to extend consumer value cycles, and collaborative creation with AI to enhance efficiency [14] AI Integration in Knowledge Creation - The knowledge payment creation ecosystem is entering a phase of AI transformation, with creators needing to establish a healthy and scientific human-machine co-creation mechanism [17] - Knowledge creators should adopt a mindset of "AI empowerment for efficiency + self-driven growth," viewing AI as an efficiency executor while continuously enhancing their unique professional value [18]