2025，谁还吃哈根达斯啊

Group 1 - The core point of the article is that Häagen-Dazs is facing significant challenges in the Chinese market, leading to a potential sale of its operations in the U.S. and Europe for an estimated €15 billion by Froneri, while its Chinese operations remain with General Mills [1][2] - Häagen-Dazs once represented "noble ice cream" in China, generating half of its global revenue, but has seen a drastic decline in customer traffic and has closed half of its stores in recent years [3][4] - The brand's initial strategy focused on high-end positioning and targeted affluent consumers, particularly foreign white-collar workers in major cities like Shanghai, where it opened multiple flagship stores [7][8] Group 2 - Häagen-Dazs employed two main marketing strategies: tiered marketing aimed at high-income groups and targeted marketing through selective advertising in premium locations and publications [9][10] - The brand's "love marketing" approach linked its products to romantic experiences, enhancing its high-end image and emotional value [11][12] - The decline of Häagen-Dazs can be attributed to the rise of new competitors in the dessert market, such as new tea drinks and gelato brands, which offer similar or superior quality at competitive prices [19][22][30] Group 3 - The shift in consumer demographics has led to a broader middle-income group with increased purchasing power, making high-end brands less exclusive and more accessible [26][28] - The concept of "noble ice cream" has diminished as consumer preferences evolve, and the demand for premium ice cream has been replaced by more affordable and diverse options [30] - The article concludes that the decline of the "noble" status of brands like Häagen-Dazs is a positive development, reflecting changes in consumer values and market dynamics [30][31]