潍坊青州：场景上新 “情绪消费”撬动消费新活力

Core Insights - The concept of "emotional value" is becoming increasingly important in social interactions and consumer behavior, particularly among young people in Qingzhou, who are seeking new social and cultural experiences [1][3] - Businesses in Qingzhou, such as cafes and Hanfu (traditional Chinese clothing) shops, are leveraging emotional value to attract customers, creating unique environments that enhance social interactions and cultural experiences [1][3] Group 1: Emotional Value in Consumer Behavior - Emotional value refers to the value derived from emotional experiences in social interactions and consumption, which is now a focal point for businesses targeting young consumers [1] - Qingzhou is redefining its cultural and tourism consumption landscape by focusing on emotional value, thereby energizing economic development [1] Group 2: Business Strategies - A popular cafe in Qingzhou has transformed its outdoor area into recognizable social media spots, allowing customers to engage and share their experiences, thus enhancing their emotional satisfaction [1][3] - The cafe owner emphasizes that the establishment offers more than just coffee; it provides a relaxing "third space" for customers to unwind and socialize [3] Group 3: Cultural Experiences - In the ancient city of Qingzhou, Hanfu shops are thriving as visitors seek immersive experiences, trying on traditional clothing and enjoying the ambiance of the historical setting [3] - The trend of wearing Hanfu has evolved from being merely a prop for photography to a popular activity among young people, who now wear it while exploring the city and sharing their experiences on social media [3] Group 4: Consumer Trends - Consumers are increasingly prioritizing emotional experiences over the mere utility of products, seeking activities that are enjoyable, healing, and stress-relieving [3] - The growing interest in emotional value is driving new consumption trends, particularly among younger demographics who are willing to spend on experiences that provide emotional fulfillment [3]