Coca-Cola(US:KO) The Motley Fool·2025-08-06 08:37Core Viewpoint - Coca-Cola's stock is currently appealing for investment due to its reasonable valuation and strong business model, making it a potential long-term portfolio addition [1][4]. Financial Metrics - The forward-looking price-to-earnings (P/E) ratio is 22.8, slightly below its five-year average of 23.3, while the price-to-sales ratio is 6.2, just below its five-year average of 6.3 [4]. Business Resilience - Coca-Cola's business is somewhat tariff-resistant, with a significant portion of its operations conducted locally around the world [5]. - The company is prepared to switch packaging from aluminum to plastic if necessary, showcasing adaptability [5]. Defensive Nature - In economic downturns, consumers may still opt for affordable treats like soda, indicating Coca-Cola's defensive business characteristics [5]. Brand Strength - Coca-Cola's brand is ranked seventh globally by Interbrand in 2024, with an estimated value of $61.2 billion, providing a competitive advantage [5]. Dividend Performance - Coca-Cola is a dividend-paying stock with a recent yield of 3%, having increased its payout for 63 consecutive years, which can help investors keep pace with inflation [5]. Product Diversification - The company has a diversified portfolio that includes water, sports drinks, coffee, and tea brands such as Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, and Gold Peak [5].