中消协发布上半年投诉热点：私域引流营销乱象频出

Core Insights - The China Consumers Association (CCA) reported a significant increase in consumer complaints, with a total of 995,971 complaints received in the first half of 2025, representing a year-on-year growth of 27.23% [1] - The CCA highlighted issues related to private domain marketing, including false advertising and inadequate after-sales service, which have become prevalent in the current market [1][2] Group 1: Consumer Complaints Statistics - In the first half of 2025, the CCA resolved 509,655 complaints, recovering economic losses of 452 million yuan for consumers [1] - The CCA received 330,000 consumer visits and consultations during the same period [1] Group 2: Issues in Private Domain Marketing - Private domain marketing, which involves guiding consumers from e-commerce and social platforms to private chat groups or live streams, has led to a lack of regulatory oversight and increased difficulty for consumers in protecting their rights [1] - Major issues identified include misleading advertising through short video platforms, evasion of platform regulations during transactions, and inadequate product quality assurance [1][2] Group 3: Recommendations for Risk Mitigation - The CCA recommends that short video and social platforms implement prominent risk warning pages for transactions leading to private domains, advising consumers to exercise caution [2] - It is suggested that third-party payment institutions alert consumers to transaction risks when high-risk categories or frequently complained merchants are detected [2]