中消协发布上半年投诉热点，老年消费三类误导行为亟待规范

Group 1 - The report by the China Consumers Association highlights the increasing prevalence of consumer traps targeting the elderly, with deceptive practices becoming more sophisticated and covert [1] - Three types of misleading behaviors are identified as needing regulation: online promotional traps, offline sales fraud, and false advertising during live broadcasts [1] - Specific examples include misleading online ads promising easy money or free gifts that lead to unauthorized payments, fraudulent sales tactics in rural areas, and deceptive live stream promotions that misrepresent ordinary products as valuable collectibles or miracle cures [1] Group 2 - The China Consumers Association emphasizes that the quality of the consumer environment for the elderly is crucial for consumer safety and reflects social fairness and civilization [2] - Recommendations include enhancing targeted consumer education for the elderly, encouraging family members to assist in identifying high-risk advertisements, and establishing a regulatory list for elderly consumer protection [2] - There is a call for increased scrutiny of live streaming platforms regarding merchant qualifications and product reviews to prevent high-risk content from being directed at elderly users [2]