Core Viewpoint - Dongfeng Yipai Automotive Technology Company collaborates with Huawei to enhance user travel solutions, launching the "Future Wing" strategy focusing on technology, products, brand, and overseas expansion [1] Group 1: Strategy Overview - The "Future Wing" strategy includes four pillars: technology, product, brand, and overseas expansion [1] - The slogan emphasizes quick response to user issues: "10 minutes response; 1 hour solution; 1 day satisfaction closure" [1] Group 2: Technology Development - The "Technology Wing" leverages Dongfeng's foundation to create six major technological bases and collaborates with leading companies to build an ecosystem [1] Group 3: Brand Positioning - The "Brand Wing" restructures the brand architecture, with Yipai partnering with Huawei to enter the mid-to-high-end market, while Fengshen develops a "Smart Home Enjoyment Automotive Brand" [1] Group 4: Product Expansion - The "Product Wing" aims to have a product matrix of 20 models by 2028, including a high-end intelligent full-size SUV developed in collaboration with Huawei [1] Group 5: Global Market Strategy - The "Overseas Wing" focuses on expanding into global markets through four key actions [1] Group 6: Product Launch - The 2026 Dongfeng Yipai eπ008 six-seat version is set to launch with a limited-time starting price of 173,600 yuan [1] - The Dongfeng Fengshen L8 has completed its global debut [1]
奕派科技发布“未来之翼”战略
Bei Jing Shang Bao·2025-08-06 09:58