Group 1 - JD.com has officially renamed its Dada division to the Local Life Services Group, indicating a strategic shift towards local life services within JD's ecosystem [1][2] - The Local Life Services Group will include various departments such as instant delivery, travel, home services, and marketing, with "Old K" Guo Qing continuing as the head [1][5] - The merger of Dada and JD.com has evolved from a simple partnership to a comprehensive integration, enhancing JD's logistics and service capabilities [2][4] Group 2 - JD.com has been increasing its stake in Dada since 2021, culminating in a 63.2% ownership after acquiring shares from Walmart, which allows for deeper integration of Dada's logistics network [3][4] - The integration aims to create a closed-loop ecosystem combining instant delivery, local services, and e-commerce supply chains, addressing long-standing delivery challenges [1][4] - JD's strategy includes expanding into the food delivery and hotel markets, with initiatives like zero-commission entry for food delivery and recruitment for hotel-related positions [6][7] Group 3 - JD's founder Liu Qiangdong emphasized that the company's expansion into local life services is centered around supply chain enhancement, with plans to cover various service sectors [8] - The launch of JD's self-operated brand "Qixian Xiaochu" aims to innovate food safety and supply chain management, with the first store achieving over 1,000 daily orders [9] - The unique model of "Qixian Xiaochu" focuses on standardizing food preparation and leveraging partnerships for distribution, representing a new exploration in industry integration [9]
刘强东大搞“本地生活”,达达更名只是开始