对标SU7，星海S7如何以产品力立足市场？

Core Insights - The new energy mid-to-large sedan market in Q2 2025 is dominated by two models: Xiaomi SU7 and Xinghai S7, with Xiaomi SU7 leading in sales and Xinghai S7 showing a remarkable 358% quarter-on-quarter growth [2][3] Design and Performance - Xiaomi SU7 adopts a sporty coupe design, while Xinghai S7 focuses on practicality and comfort, both aligning with high-end design standards, particularly in aerodynamic performance with drag coefficients of 0.195Cd and 0.191Cd respectively [2][3] - Xinghai S7 has received international design awards, including the American Good Design Award and the Asian Design Gold Award, while Xiaomi SU7 has garnered positive reviews for its industrial design, attracting a younger audience [2] Range and Efficiency - Xinghai S7's high-end pure electric version offers a range of 650 km, with the extended range version reaching 1250 km, while Xiaomi SU7's range varies between 700 km and 830 km, both considered top-tier in their class [3] - Both models exhibit advanced vehicle efficiency through optimized drive structures, battery efficiency, and thermal management systems [3] Handling and Performance Metrics - Xinghai S7 features a 200 kW motor with a 0-100 km/h acceleration time of 5.9 seconds, while Xiaomi SU7 achieves similar performance in the 5-second range [3] - Xinghai S7 is equipped with a unique FSD adjustable suspension system, enhancing handling stability by 42% and vibration isolation by 15%, with a moose test score of 81.9 km/h and a minimum turning radius of 5.45 meters [3] Market Positioning - Both models represent significant products in the mid-to-large sedan market for H1 2025, with Xiaomi SU7 driven by traffic and brand recognition, while Xinghai S7 emphasizes product functionality, reflecting a shift towards rational consumer behavior [3]