被传停产？茅台集团“百元酱酒”台源上新，新品瞄准宴席渠道

Core Insights - Kweichow Moutai Group has launched a new product named "Taiyuan Red," targeting the "100 Yuan sauce liquor" segment, primarily focusing on the banquet market [1][3] - The product is available in two specifications: 43 degrees and 53 degrees, and was officially introduced during the "Yisi Year Moutai Red Sorghum Harvest Season" event on August 4 [3] - The launch coincided with rumors of the product being discontinued, which the company has not addressed, although the 2023 version of Taiyuan liquor is still available for sale at 156 Yuan per bottle [3][4] Industry Trends - The price segment of 100 to 300 Yuan for liquor is experiencing growth, becoming a new battleground for liquor companies, particularly in county markets, retail channels, and banquet channels [4] - There is a trend towards better sales performance for mass-market priced products, which also alleviate pressures on profits, inventory, and cash flow [4] - The future of the liquor industry is expected to see a fusion of brand, quality, and cost-effectiveness as consumer preferences evolve [4]