Core Viewpoint - The announcement by Wu Xiangdong to enter the beer market with a new product called "Bull Market" has sparked significant discussion in the industry, coinciding with a notable rise in the stock price of Zhenjiu Liduo, which increased nearly 15% this week, reaching a new high since Q2 of this year [2][4]. Group 1: Company Developments - Wu Xiangdong's entry into the beer sector is influenced by the success of his earlier investment in Xinbah Beer, which has seen rapid sales growth, with an expected annual production of 5,000 tons and sales revenue of 190 million yuan in 2024 [3]. - Zhenjiu Liduo is set to launch the "Bull Market" beer in an aluminum bottle, priced at approximately 88 yuan per bottle, targeting high-end self-drinking and business gifting markets [5]. - The company anticipates a decline in revenue for the first half of 2025, projecting total revenue between 2.4 billion to 2.55 billion yuan, a year-on-year decrease of 38.3% to 41.9% [4]. Group 2: Industry Trends - The white liquor industry is experiencing a shift towards new consumption trends, with major companies like Wuliangye and Yanghe accelerating the development of low-alcohol products to cater to younger consumers [2]. - Zhenjiu Liduo's strategy includes launching new flagship products to address industry challenges and declining demand, while also adjusting its growth pace to ensure long-term stability [5]. - The beer market is seeing a rise in craft beer popularity, with Xinbah Beer achieving a production increase from 750 tons in 2019 to over 5,000 tons in 2024, reflecting a nearly 50% annual growth rate [3].
“牛市”牌啤酒，88元一瓶，吴向东这把玩高端局！珍酒李渡股价已率先“走牛”