Xin Jing Bao·2025-08-06 12:02Core Viewpoint - JD.com is intensifying its efforts to cultivate youth sales anchors, accelerating its strategy in the live e-commerce sector by recruiting and training more young sales anchors to create a new generation of anchor matrix [1] Group 1: Talent Strategy - The company has launched a recruitment initiative focused on youth sales anchors, with dozens of key anchors already live streaming across various categories including home appliances, digital products, and beauty [1] - JD.com has established strict selection criteria for youth sales anchors, requiring candidates to have a deep understanding of industry trends and product characteristics, as well as strong user insight and content expression skills [1] Group 2: Resource Investment - The company plans to continuously invest resources in the training of youth sales anchors, including the development of professional courses and practical teaching mechanisms to provide growth pathways for young talent [1] - JD.com aims to break away from the traditional "hard sell" model of live streaming sales, promoting a professional upgrade of e-commerce content [1]