三伏贴乱象：从“妇科”到“风湿”都能治？本质竟是日用品

Core Viewpoint - The article highlights the misleading marketing practices surrounding "Sanfu Ties" (summer patches) sold online, which are often misrepresented as medical products despite being ordinary consumer goods. The claims made by sellers about their efficacy are largely unfounded and exploit consumer ignorance regarding traditional Chinese medicine and product labeling [2][11]. Group 1: Misleading Marketing Practices - Many online sellers exaggerate the efficacy of "Sanfu Ties," with some products claiming to be "hospital versions" while actually being ordinary consumer items [4][11]. - A specific product, "Ai Cao Sanfu Tie," has sold over 100,000 units but is classified as a consumer good, not a medical product, and is produced under a company standard rather than a national or industry standard [4][9]. - The marketing often includes vague language about symptom relief, misleading consumers into thinking these products have similar effects to those used in hospitals [6][9]. Group 2: Regulatory and Safety Concerns - The company standard Q/NJJJ016, which governs the "Ai Cao Sanfu Tie," was established by a single company and does not meet the rigorous requirements of national medical standards [7][9]. - The lack of clear labeling and the use of ambiguous terms in product descriptions contribute to consumer confusion, leading them to mistakenly believe these products are safe and effective [9][15]. - There is a significant gap in regulatory oversight for these products, as many are sold through online platforms without adequate checks on their actual ingredients or claims [12][15]. Group 3: Consumer Awareness and Education - Many consumers struggle to differentiate between various product classifications, such as "drug approval number" and "company standard," which allows sellers to exploit these misunderstandings [15]. - The article notes that consumers often trust labels like "hospital version" without understanding the implications, leading to adverse health effects from using substandard products [15][16]. - The misuse of traditional Chinese medicine concepts in marketing further complicates consumer understanding, as sellers simplify complex medical theories into misleading claims [10][12].