Hulu Will Go Global and Fully Merge With Disney Plus

Core Insights - Disney plans to integrate Hulu into the Disney Plus streaming service, with international availability expected next year [1][2] - The Hulu tile will replace the Star tile for international customers this fall, enhancing user choice and convenience [2] - Upcoming improvements to the Disney Plus app will include new features and a personalized homepage, leading to a unified streaming experience [3] Integration and Features - The merged streaming app will provide family programming, news, and live sports content, consolidating offerings from Disney and Hulu [3] - The integration aims to create efficiencies by utilizing a single tech platform, potentially leading to new bundling options for customers [3][4] Pricing and Bundling - The merger may introduce price elasticity and enhanced bundling experiences, combining Disney-branded programming with general entertainment and sports content [4] - A new standalone sports streaming service, ESPN, will launch on August 21, with pricing starting at $36 per month, included in current Disney bundle offerings [4]