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淘宝上线“大会员”体系,88VIP都不够用了?
Sou Hu Cai Jing·2025-08-06 14:23

Group 1 - Taobao has launched a "Big Member" system with six levels, ranging from Bronze to Black Diamond, offering various benefits [1][4] - The highest level, Black Diamond, provides access to 15 benefits from Alibaba's ecosystem, including services from Ele.me, Fliggy, and Cainiao [1] - Membership levels are linked to a core metric called "Taoqi Value," where users need to reach 10,000 Taoqi Value to qualify for Black Diamond membership, which is limited to over 100,000 invite-only users globally [1][4] Group 2 - Each membership level is further divided into five star ratings, and users can upgrade their level by accumulating Taoqi Value [4][5] - The system has drawn mixed reactions from users, with some expressing concerns about the necessity of spending to gain membership and benefits [7] - Users have reported that the requirement to spend significantly to upgrade to higher membership levels may deter potential customers from shopping on Taobao [7]