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Is GM's Super Cruise Keeping it Competitive in the Auto Tech Race?
GMGM(US:GM) ZACKSยท2025-08-06 14:41

Core Insights - General Motors (GM) is enhancing its position in the driver-assistance sector with its Super Cruise technology, which was the first true hands-free driving system for highways launched in 2017 [1][4] - Super Cruise operates on pre-mapped roads using a combination of cameras, sensors, GPS, and LiDAR-based maps, allowing hands-free driving while requiring driver alertness [2] Group 1: Super Cruise Technology - Super Cruise is currently available in 23 GM models, with nearly 70% of new Cadillacs equipped with the system, and GM anticipates over 600,000 users by year-end [3][9] - Financially, GM has recorded $4 billion in deferred revenues from software platforms, with expectations of $200 million in Super Cruise revenues for 2025 and more than double in 2026, indicating a solid double-digit growth rate through the end of the decade [4][9] Group 2: Competitive Landscape - NIO Inc. is advancing its NOP+ driver-assist system, enabling point-to-point driving on highways and city roads in China, positioning itself as a strong competitor in the hands-free driving market [6] - XPeng Inc. is focusing on its XNGP system, which operates in multiple Chinese cities and aims for map-free driving, indicating a strategic move towards scalable autonomy [7] Group 3: Market Performance - GM's shares have increased approximately 30% over the past year, outperforming the industry average gain of 18% [8] - GM's forward price-to-earnings ratio stands at 5.49, significantly above the industry average, reflecting a strong valuation position [11]