Bei Jing Shang Bao·2025-08-06 14:50Core Viewpoint - The market response to Hisense Home Appliances' mid-year report has been negative, with a significant decline in stock price and market capitalization, reflecting investor concerns about the company's growth and transformation efforts [2][3]. Financial Performance - In the first half of 2025, Hisense's revenue slightly increased by 1.44% to 49.34 billion yuan, while net profit grew by 3.01% to 2.077 billion yuan, marking the lowest revenue growth rate since 2020 [5]. - The revenue growth rate has significantly decreased compared to previous years, with figures of 11.27%, 53.76%, 18.15%, 12.1%, and 13.27% from 2020 to 2024 [5]. - Profit growth has also hit a low point, with 2023 and 2024 mid-year reports showing growth rates of 141.45% and 34.61%, respectively [5]. Industry Context - The home appliance industry is currently experiencing an adjustment cycle, with weakened consumer demand and intensified competition among leading companies [3][6]. - Despite policies promoting the replacement of old appliances, the overall market is transitioning from scale expansion to high-quality development, leading to structural challenges in growth [6]. International Market Performance - Hisense's overseas revenue reached 20.45 billion yuan in the first half of 2025, a year-on-year increase of 12.34%, significantly outperforming overall revenue growth [7]. - Sponsorship of major sports events, such as the FIFA Club World Cup, has been a key driver for international market expansion, enhancing brand exposure and sales conversion [7][8]. Investment and Financial Management - Investment income rose by 21.9% to 511 million yuan, with significant contributions from fixed-income products and financial asset disposals [10][11]. - The company's cash flow from operating activities surged by 153.43% to 5.322 billion yuan, providing a strong foundation for financial management and investment strategies [10]. Future Outlook - The company needs to focus on solidifying its core business growth to address ongoing market concerns and ensure sustainable performance in the second half of the year [12].