中消协半年投诉热点聚焦私域直播等

Core Insights - The China Consumer Association reported a significant increase in consumer complaints in the first half of 2025, with a total of 995,971 complaints received, marking a year-on-year growth of 27.23% [1] - The main complaint issues include traps targeting elderly consumers, private domain marketing chaos, emotional consumption, online agricultural product purchases, jade live streaming, and concert-related complaints [1][4] Group 1: Elderly Consumer Traps - Elderly consumer traps have become a major complaint issue, with various deceptive practices identified, including internet-induced traps, offline sales fraud, and false advertising in live streams [2][3] - Specific cases highlight how elderly individuals are misled into purchasing overpriced products under false pretenses, such as health benefits and free gifts [3] Group 2: Private Domain Marketing Issues - The rise of private domain marketing has led to numerous complaints, characterized by false advertising and lack of after-sales service [4][5] - Issues include misleading promotions on social media, evasion of platform regulations, and difficulties in consumer rights protection due to lack of transaction records [5] Group 3: Emotional Consumption Concerns - Emotional consumption is rapidly growing but reveals problems such as poor product quality and inducement to consume [7] - Recommendations include establishing industry standards for emotional consumption services to ensure consumer protection and quality assurance [8] Group 4: Other Notable Complaints - Complaints related to high temperatures driving air conditioning sales, agricultural product online purchase disputes, and increasing issues in jade-related transactions have been noted [4] - Concert-related complaints have also surged, particularly regarding refund issues [4]