银行业“反内卷”

Core Viewpoint - The banking industry is experiencing a wave of "anti-involution" aimed at addressing systemic issues caused by excessive competition, resource misallocation, and value dissipation, with a focus on reforming assessment mechanisms and returning to the essence of financial services [1][3][12] Group 1: Industry Response - Various regions, including Guangdong, Anhui, and Ningbo, are actively addressing "involution" through self-regulatory measures and industry guidelines to curb unhealthy competition [3][4] - Guangdong's banking sector is implementing a "1+3+N" system to systematically tackle "involution," which includes a negative list of prohibited behaviors and self-regulatory agreements among banks [4][5] - Major banks like Industrial and Commercial Bank of China and Guangfa Bank are leading efforts to resist "involution" and promote long-term business strategies [5][6] Group 2: Nature of Involution - The current "involution" in the banking sector has evolved into a systemic issue characterized by ineffective competition driven by assessment pressures, leading to resource waste and distorted data [7][10] - The assessment mechanisms in place often prioritize short-term metrics, resulting in unsustainable practices such as high-interest deposit solicitation and customer poaching [8][9] Group 3: Regulatory and Compliance Challenges - Regulatory bodies have begun to crack down on non-compliant practices, with several banks facing fines for improper management of deposit assessments and other violations [11] - The push for "anti-involution" is complicated by the large number of banks and persistent competitive pressures, making it difficult to implement effective reforms [12][13] Group 4: Future Directions - For the banking industry to transition from "involution" to healthy competition, it is essential to reform assessment mechanisms, focus on customer-centric services, and encourage genuine innovation [12][13] - Emphasizing differentiated competition strategies and focusing on small and medium enterprises can help banks navigate the challenges posed by large institutions [12][13]