百瑞纪刘海文：聚焦产品创新与精细化运营，驱动持续增长

Group 1 - The core viewpoint of the event was the innovation and refined operation practices in the long-term rental apartment sector, presented by Liu Haiwen, Vice President of Baijij Group [1] - Baijij Group's product matrix includes three major brands: Guiyue, Woqi, and Huashe, covering seven product series aimed at mid-to-high-end serviced apartments, white-collar apartments, and employee apartments [3] - The Woqi brand, as a star product line, has achieved an average occupancy rate of 94.5% during the stabilization period, with 80% of leases lasting over six months and an average renewal rate of 70% [3] Group 2 - Liu emphasized the importance of a holistic view in refined operations, covering all stages from market research to stable operation, with specific planning and standard actions required at each stage [5] - The Baizutong platform, developed by Baijij Group, connects over 6,000 intermediaries and facilitates more than 18,000 transactions annually, significantly enhancing project sales efficiency [5] - The focus on client development and integration, particularly with corporate and key clients, serves as a stabilizer for projects, while brand members and market-oriented C-end clients are primary sources of revenue enhancement [5] Group 3 - Baijij Group has achieved comprehensive digitalization of asset management through its self-built SaaS system, which features six key functions that enhance operational efficiency [6] - The SaaS system allows for unified asset management reporting across multiple business formats, effectively improving operational efficiency [6] - Real-time data monitoring and risk management strategies enabled by the SaaS system help in controlling risks and preventing losses for asset owners and projects [6] - The company aims to continue its strategy of balancing product innovation with refined operations to enhance brand premium and market competitiveness [6]