三伏贴市场乱象追踪：10万+销量仅为日用品 商家称“和医院差不多” 大夫反驳“纯属误导”

Core Viewpoint - The article highlights the misleading marketing practices surrounding "Sanfu Ties" (summer patches) sold online, which are often misrepresented as medical products despite being ordinary consumer goods [1][3][10]. Group 1: Misleading Marketing Practices - Many online sellers exaggerate the efficacy of Sanfu Ties, claiming they are similar to hospital versions, despite being classified as daily necessities [3][5]. - A specific product, "Aicao Sanfu Tie," has sold over 100,000 units on Taobao, yet it is labeled as a daily necessity and not a medical product [3][5]. - The marketing strategies often include terms like "hospital version" and "non-heritage inheritance," which mislead consumers into believing these products have medical backing [10][11]. Group 2: Regulatory and Standard Issues - The product standards for these Sanfu Ties are often based on company standards (Q/NJJJ016), which are less stringent than national or industry standards for medical devices or drugs [6][8]. - The lack of clear national standards for Aicao products allows companies to market them without rigorous safety and efficacy verification [8][11]. - The confusion between "medical device registration" and "company standards" creates a market where consumers are misled about the safety and effectiveness of these products [14]. Group 3: Consumer Misunderstanding - Many consumers struggle to differentiate between various product classifications, such as "drug approval" and "medical device registration," leading to misconceptions about product safety [14]. - The article notes that consumers often trust labels like "hospital version," which can lead to adverse health effects, including skin allergies and burns from low-quality Sanfu Ties [14].