“百千万工程”三年初见成效丨电商搭桥公益助力 郁南“黄金果”铺就乡村共富路

Core Viewpoint - The article highlights the successful integration of e-commerce in the agricultural sector of Yunan County, particularly focusing on the sale of seedless yellow skin fruit, which has significantly improved the income of local farmers through innovative marketing strategies and community support [1][3][5]. Group 1: E-commerce Development - The establishment of the e-commerce service station in Jiancheng Town has enabled local farmers to sell their seedless yellow skin fruit directly to consumers and large markets, resulting in a purchase price increase to 9.5 yuan per jin and an expected annual output value exceeding 10 million yuan [1][5]. - The e-commerce platform has facilitated the distribution of over 800,000 jin of fruit, utilizing cold chain logistics to ensure freshness and quality [1][3]. Group 2: Quality Control and Standards - The e-commerce service station emphasizes quality control by adhering to national safety standards for fresh fruit, conducting pre-shipment inspections to ensure only high-quality products are sold [3][5]. - The initiative has positioned Yunan yellow skin fruit as a reliable product on e-commerce platforms, contributing to its sustained market presence [3]. Group 3: Community and Social Responsibility - The initiative includes a "Party + Industry" model, where a party branch supports local farmers by providing training in online sales and marketing, thus enhancing their market reach [5][7]. - The leader of the e-commerce service station has invested over 100,000 yuan to support 21 orphans and children in need, demonstrating a commitment to social responsibility and community welfare [10][11].