Ge Long Hui·2025-08-06 18:55Core Insights - The company reported strong performance in H1 2025, with revenue of $7.833 billion (yoy +7.1%) and net profit of $628 million (yoy +14.2%), achieving a net profit margin of 8.0% (yoy +0.5pct) [1][2] - Growth was driven by strong sales of flagship brands Milwaukee and RYOBI, an increase in high-end brand revenue share, and strategic reduction of non-core business investments [1][2] - The company maintains a "buy" rating due to the expected continued growth of Milwaukee and RYOBI brands and a solid long-term growth logic [1] Business Performance - The electric tools segment generated $7.425 billion in revenue (yoy +7.9%), with Milwaukee's revenue growing by 11.9% and RYOBI's by 8.7% [1] - The floor care and cleaning segment saw revenue of $408 million (yoy -4.8%), but operating profit increased by 3.6% to $97 million, attributed to a shift from AC to rechargeable products and reduced non-essential spending [1] - North America and Europe are core markets, with revenues of $5.872 billion and $1.401 billion respectively, both showing steady growth [1] Profitability and Efficiency - The company's gross margin for H1 2025 was 40.3% (yoy +0.3pct), benefiting from a higher proportion of high-margin businesses and improved operational efficiency [2] - Total operating expenses were $2.452 billion (yoy +6.5%), with a period expense ratio of 31.3% (yoy -0.2pct) [2] - Management expenses decreased due to enhanced operational efficiency, while R&D expenses increased due to higher investment in new products and technologies [2] Competitive Advantages - The company holds a leading position in the electric tools and outdoor power equipment (OPE) market, with a diverse portfolio of 13 sub-brands catering to various consumer needs [2] - The company has a global production footprint, with 39% of capacity in China and significant operations in Vietnam, the U.S., and Mexico, allowing it to respond flexibly to tariff disruptions [2] Financial Forecast and Valuation - The company maintains profit forecasts for 2025-2026 and introduces a forecast for 2027, expecting net profits of $1.293 billion, $1.473 billion, and $1.737 billion respectively, with corresponding EPS of $0.71, $0.80, and $0.95 [2] - The target price is set at HKD 132.59, with a target PE of 24 times for 2025, reflecting the company's strong market position and profitability improvements [2]