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百胜中国(9987.HK):25Q2同店销售额同比增速转正 利润率同比改善
Ge Long Hui·2025-08-06 19:48

Core Insights - The company achieved revenue of $2.8 billion in Q2 2025, a year-on-year increase of 4% [1] - Adjusted net profit reached $215 million, also up 1% year-on-year [1] - The core operating profit margin was 10.9%, reflecting a 1.0 percentage point increase year-on-year [1] Sales Performance - Same-store sales grew by 1% year-on-year, with KFC and Pizza Hut showing respective increases of 1% and 2% [1] - KFC's average transaction value increased by 1%, while transaction volume remained flat; the growth in average transaction value was driven by a higher proportion of high-value delivery sales, which rose by 25% [1] - Pizza Hut's average transaction value decreased by 13%, but transaction volume increased by 17%, attributed to new menu items and successful marketing campaigns [1] Store Expansion - The company opened a net of 336 new stores in Q2 2025, with KFC and Pizza Hut contributing 295 and 95 new locations, respectively [1] - The total number of restaurants reached 16,978, with KFC and Pizza Hut having 12,238 and 3,864 locations, respectively [1] - The company maintains its guidance of adding 1,600 to 1,800 new stores in 2025, with a faster opening pace expected in the second half of the year [1] Cost Management and Profitability - The restaurant profit margin improved to 16.1%, a year-on-year increase of 0.6 percentage points [2] - Food and packaging costs accounted for 31.0% of restaurant revenue, down 0.5 percentage points, benefiting from lower ingredient prices [2] - Labor costs increased to 27.2% of restaurant revenue, up 0.9 percentage points, primarily due to the growth in delivery services [2] New Initiatives - The company has raised its target for the number of KFC Coffee stores to 1,700 by the end of 2025, up from 1,500, due to better-than-expected progress [3] - The WOW store format for Pizza Hut has shown significant improvement in profitability and has expanded into over 10 new cities [3] - The company aims to enhance product offerings and increase contributions from KFC Coffee to overall performance [3] Financial Forecast - The company has revised its net profit forecasts for 2025-2027 down to $940 million, $1.002 billion, and $1.074 billion, reflecting decreases of 2%, 3%, and 3%, respectively [4] - The projected EPS for 2025-2027 is $2.55, $2.71, and $2.91, with corresponding PE ratios of 19x, 17x, and 16x [4] - The company remains a leading player in the Western fast-food sector, with strong digital and supply chain capabilities [4]