E.l.f. Beauty's profits fall 30% as China tariffs weigh on bottom line

Core Viewpoint - E.l.f. Beauty's profits have declined by 30% in the fiscal first quarter due to new tariffs on Chinese imports impacting the company's financial performance [1][2]. Financial Performance - The company's net income for the three months ended June 30 fell to $33.3 million, down from $47.6 million a year ago, representing a 30% decrease [2][6]. - Sales increased to $354 million, marking a 9% rise from $324 million a year earlier, although this is the second consecutive quarter of single-digit revenue growth [7][10]. - Adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) margins are expected to be 20%, down from 23% in the same period last year [3]. Market Conditions - The company has not provided a full-year revenue guide due to uncertainties surrounding tariffs, with CEO Tarang Amin highlighting the volatile macro environment [4][5]. - E.l.f. has raised prices by $1 to mitigate tariff costs and is working on diversifying its supply chain and expanding its business outside the U.S. [4][5]. Growth Outlook - Despite the slower growth in the fiscal first quarter, the company expects sales growth to exceed 9% in the first half of the fiscal year [3][8]. - The company continues to gain market share, outperforming the overall beauty category, which has been experiencing a slowdown [8]. Product Strategy - E.l.f.'s growth is driven by innovative product launches, including a new serum priced at $17, which is a lower-cost alternative to a similar high-end product [9]. - The recent acquisition of Hailey Bieber's beauty brand Rhode is expected to enhance E.l.f.'s sales, with its products set to launch in Sephora stores in September [11].