Focus Media(SZ:002027) Xin Lang Cai Jing·2025-08-06 23:31Core Insights - The article discusses the strategic partnership between Focus Media (002027.SZ) and Alipay, launching an innovative "tap to grab red envelopes" model in elevator settings across over 20 cities in China, including major cities like Beijing, Shanghai, Guangzhou, and Shenzhen [1] - This collaboration aims to create a perfect O2O (online-to-offline) loop, transforming Focus Media's million terminals into digital service points, enhancing offline to online interactions that are quantifiable [1] - Focus Media's founder and chairman, Jiang Nanchun, revealed that the company currently operates 3 million terminal devices, with 400,000 updated in the past month to support the new feature, and plans to expand to 2 million terminals by the end of the year [1] Company Developments - Focus Media has updated 400,000 terminals in the last month to support the "tap to grab red envelopes" feature, indicating a significant technological upgrade [1] - The initiative marks the first introduction of Alipay's "tap" feature in elevator scenarios, showcasing a new interactive entry point connecting consumers with commercial resources [1] Market Expansion - The new model is being rolled out in over 20 cities, indicating a broad market expansion strategy for Focus Media [1] - The goal to cover 2 million terminals by the end of the year suggests aggressive growth and a commitment to enhancing digital service capabilities [1]