三伏贴乱象追踪：“医院同款”仅为日用品

Core Viewpoint - The article highlights the misleading marketing practices surrounding "Sanfu Ties" (summer acupuncture patches), revealing that many products marketed as "hospital versions" are actually ordinary consumer goods lacking medical efficacy [1][2][3]. Group 1: Misleading Marketing Practices - Many online sellers exaggerate the efficacy of Sanfu Ties, claiming they can treat various ailments, despite being classified as daily necessities rather than medical products [2][5]. - A specific product, "Ai Cao Sanfu Tie," has sold over 100,000 units on platforms like Taobao, yet it is labeled as a daily necessity and not a substitute for medical treatment [2][4]. - The term "hospital version" is frequently used as a deceptive marketing tactic, with sellers claiming their products are used in hospitals, which is often untrue [7][8]. Group 2: Regulatory and Safety Concerns - The standards for these products, such as Q/NJJJ016, are company-specific and do not meet national or industry medical standards, raising concerns about safety and efficacy [4][9]. - The lack of clear labeling and the use of vague language in product descriptions contribute to consumer confusion regarding the safety and effectiveness of these products [6][9]. - There is a significant gap in regulatory oversight for online sales of Sanfu Ties, making it difficult to ensure product safety and compliance with medical standards [8][9]. Group 3: Consumer Misunderstanding - Many consumers struggle to differentiate between various product classifications, such as "medical device" and "enterprise standard," leading to misconceptions about safety and efficacy [9]. - The marketing strategies employed by sellers exploit consumer trust in traditional medicine, often leading to adverse health effects from using substandard products [6][9]. - Reports indicate that hospitals frequently treat patients for skin reactions and other issues caused by the use of low-quality Sanfu Ties [9].