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AI应用板块“牛市叙事”再强化! “AI+数字广告”霸主Applovin(APP.US)业绩超预期 净利润猛增164%
ApplovinApplovin(US:APP) 智通财经网·2025-08-07 00:04

Core Insights - Applovin reported strong Q2 2025 earnings, exceeding Wall Street expectations, driven by its AI advertising engine AXON [1][2] - The company's stock has risen 20% year-to-date, outperforming the S&P 500, reflecting investor confidence in AI applications [1] - Meta's strong performance in AI-driven digital advertising has set a positive precedent for Applovin, highlighting the growth potential in this sector [1][5] Financial Performance - Applovin's adjusted EPS for Q2 was $2.39, surpassing the expected $2.32, while GAAP EPS was $2.28, above the anticipated $1.98 [2] - Q2 revenue reached $1.26 billion, exceeding the expected $1.22 billion, with a year-over-year growth of 17% [2][3] - The company reported a net income of $820 million, a 164% increase compared to the previous year [2][3] Business Strategy - Applovin sold its mobile gaming business for $400 million to focus on its core "AI + digital advertising" platform [4] - The management aims to concentrate on global expansion driven by AI technologies [4] - The AXON 2.0 engine utilizes deep learning for real-time bidding, enhancing advertising efficiency and revenue growth [6] Market Outlook - Applovin expects Q3 revenue to be between $1.32 billion and $1.34 billion, slightly above Wall Street's average estimate of $1.31 billion [3] - UBS has identified Applovin as a strong candidate for investment, highlighting its performance-driven AI attributes [7] - The integration of AI in digital advertising is seen as a significant trend, with major players like Google and Meta rapidly adopting AI technologies [8] Industry Trends - The demand for AI applications in digital advertising is accelerating, with companies like Applovin and Palantir showing strong performance [9] - The market is witnessing a shift towards generative AI applications, which are expected to enhance operational efficiency across various sectors [10]