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分众传媒(002027.SZ):公司拟购买新潮传媒100%的股权,交易价格为83亿元

Group 1 - The core point of the article is that Focus Media (002027.SZ) plans to acquire 100% equity of New潮传媒 from 50 trading parties for a total price of 8.3 billion yuan [1] - Upon completion of the transaction, New潮传媒 will become a wholly-owned subsidiary of Focus Media [1] - According to data from the China Advertising Association, Focus Media currently holds a 14.5% market share in outdoor advertising, while New潮传媒 has a 2.7% market share [1] Group 2 - If the acquisition is successful, the combined market share of Focus Media and New潮传媒 in the Chinese outdoor advertising market will exceed 17% [1]