“主理人”：从网络热词到被群嘲，形式主义要不得

Core Viewpoint - The term "主理人" (zhǔ lǐ rén) has transitioned from a respected title in the fashion and trend industry to a subject of ridicule due to its overuse and misapplication in various business contexts [1] Group 1 - The term originally referred to key figures in trendy brands but is now used by anyone starting a business, leading to a dilution of its value [1] - Social media has seen a rise in humorous critiques of the term, indicating a shift in public perception [1] - The behavior of some individuals claiming the title has contributed to negative sentiments, as they often provide poor customer service while maintaining high prices [1] Group 2 - The essence of being a "主理人" or "director" is fundamentally about running a business, and superficial branding without genuine customer engagement is seen as "formalism" [1] - Emphasis is placed on the importance of sincerity and quality service over flashy titles, as reputation is ultimately more valuable than a name [1]