盒马会员店全面停业，新零售探索之路何去何从？

Core Insights - Hema Fresh has decided to completely cease its membership store operations, which has garnered significant market attention [1][3] - The closure of Hema X membership stores marks the end of what was once considered a "second growth curve" for the company, which aimed to compete with international giants like Costco [1][3] Company Developments - Hema X membership stores began their journey in October 2020, with the first store opening in Shanghai, aiming to provide high-quality membership services [3] - By October 2023, Hema X had expanded to 10 stores across major cities including Shanghai, Beijing, Nanjing, and Suzhou [3] - The decision to close all membership stores was made without a detailed explanation from Hema, but it is understood to be a strategic business adjustment [4] Strategic Focus - Hema aims to concentrate on its core businesses, such as Hema Fresh and outlet stores, to enhance its high-quality fresh supply chain and instant delivery capabilities [4] - Industry experts view this strategic shift as a wise move based on Hema's resource advantages and market trends, potentially leading to more stable growth in the future [6]