奔驰价格崩了，最低只要12万，多地门店「人去楼空」

Core Viewpoint - Mercedes-Benz is facing significant challenges in the Chinese market, with drastic price reductions on multiple models and a notable decline in sales and profits, leading to the closure of several dealerships [1][13][14]. Pricing and Sales Performance - Recent price cuts for models such as the A-Class and C-Class have seen discounts of up to 50%, with the A-Class being offered at a low of 125,600 yuan compared to its original price of 251,300-275,700 yuan [2][3]. - The company's revenue for the first half of 2025 was reported at 66.377 billion euros, a year-on-year decline of 8.6%, with a staggering 55.8% drop in net profit [13][14]. - In the Chinese market, sales fell by 14% to 293,200 units in the first half of 2025, marking it as the largest decline globally for Mercedes-Benz [13][14]. Dealership Closures - Multiple dealerships in cities such as Tangshan, Dongying, and Luoyang have closed, attributed to business adjustments and authorization terminations [5][6][8]. - The closures have led to customer concerns regarding service continuity and rights, as many customers find themselves unable to access previously purchased services [6][9]. Customer Experience and Technology Issues - Customers have expressed dissatisfaction with the company's lag in smart technology and the introduction of fees for features that were previously included, such as remote control and navigation services [8][12]. - The company is reportedly expanding its R&D team in China to address the technological gap, particularly in software and smart cockpit development [8]. Market Position and Future Outlook - The decline in sales is partly due to the company's heavy reliance on traditional fuel vehicles, while the market is shifting towards electric vehicles, which have seen a significant increase in sales [14]. - The overall market environment shows that new energy vehicles accounted for over 44% of total vehicle sales in China, highlighting the urgency for Mercedes-Benz to adapt [14].