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全球增20%,份额涨1.2%:数字背后,是海尔“好空气”的全球共鸣

Core Insights - Haier Air Conditioning achieved a 20% global sales growth and a net increase of 1.2 percentage points in global market share, demonstrating the resonance of its "Good Air" strategy among users [1][3] - The company is the only brand among the top three in the air conditioning industry to experience positive growth in both sales volume and revenue, with installation volume increasing by over 50% [3] Product Innovations - Haier launched three major innovative products at the Zhengzhou event, focusing on creating an ultimate "Good Air" experience for users [3][10] - The Yunxi air conditioner sets a new benchmark for comfort and energy efficiency, featuring technologies that ensure stable cooling and heating performance even in extreme weather conditions [5][9] - The "AI Energy-Saving Brain" and "Variable Flow Technology" in the Yunxi model can achieve an APF value of up to 6.03, with potential annual electricity savings of 40.3% [5] AI Standards and User Experience - Haier introduced the industry's first group standard for AI air conditioners, addressing user pain points related to smart technology [7][10] - The standard aims to distinguish "true intelligence" from "fake AI," ensuring that smart technologies genuinely enhance user convenience and comfort [7] Comprehensive Solutions - Haier's "One Machine, Three Systems" solution simplifies the installation process by combining cooling, heating, and fresh air exchange into a single device [9] - The "Dynamic Five Constant System" maintains temperature fluctuations within 0.5℃ across spaces, ensuring a consistently fresh air environment [9] - The company offers an "8-hour rapid replacement" service for old units, minimizing disruption to users' lives during upgrades [9]