“啤酒+”消费持续火热！胶州市铺集镇举办第二届“胶河之夏”啤酒节

Core Viewpoint - The second "Jiaohe Summer" Beer Festival in Pujitown aims to enhance local consumption and promote local enterprises through a variety of activities centered around beer, food, and entertainment [3][4]. Group 1: Event Overview - The festival features nearly a hundred consumer activities, including food, intangible cultural heritage, entertainment, and local specialties, effectively stimulating rural market vitality [3]. - The theme of the festival is "Cheers Pujitown, Family with 'Xi' Persimmon," showcasing local products and cultural heritage [3][4]. Group 2: Economic Impact - Pujitown is focusing on the smart home industry as a key development direction, attracting over 140 related enterprises, with an expected annual output value of nearly 4 billion yuan [4]. - The town aims to integrate "festival economy + public service" to explore new consumption scenarios and expand the rural consumption market [4].