Core Insights - BMW Group announced the global debut of its first new generation model, the BMW iX3, at the 2025 Munich Auto Show in early September [1] - The BMW iX3 China version, tailored to meet local consumer demands, will also be unveiled within the year [1] Group 1 - BMW is recognized as a leader in innovation, and the new generation models are expected to elevate the brand to new heights of innovation [4] - The new generation signifies a comprehensive transformation in design, technology, and user experience for the BMW brand, indicating the future direction of BMW Group [4] - The BMW iX3 is built on a new intelligent platform featuring three breakthrough technologies: BMW panoramic iDrive for intuitive human-machine interaction, BMW driving control super brain for real-time driving assistance, and a large cylindrical battery with higher energy density and faster charging capabilities [4] Group 2 - In the first half of the year, BMW's global sales exceeded 1.207 million units, remaining stable year-on-year, while sales in China dropped to 318,000 units, a decline of 15.5% [4] - The introduction of the new generation models is expected to help BMW regain momentum in the Chinese market [4] - The BMW iX3 China version will feature core technologies from the new generation, with optimizations for local consumers, including integration of advanced AI language models for enhanced user interaction and localized tuning of the chassis and suspension systems for typical Chinese road conditions [5]
宝马新世代首款车型BMW iX3即将全球首发，中国专属版年内亮相