Core Insights - The article discusses the evolution of Xiaopeng Motors and the launch of the new Xiaopeng P7, highlighting its technological advancements and market performance over the past five years [1][4][5]. Group 1: Historical Context and Market Position - Five years ago, the original Xiaopeng P7 was a leading smart electric vehicle, contributing to 60% of Xiaopeng's sales in 2021 and achieving the highest annual sales among new energy vehicle brands [1][3]. - In 2021, the Chinese new energy passenger vehicle market saw a nearly threefold increase in sales, surpassing 3.3 million units, with Xiaopeng selling 98,155 vehicles, becoming the top seller among new energy brands [3][4]. Group 2: Technological Advancements - The new Xiaopeng P7 features significant technological upgrades, including the integration of self-developed Turing AI chips and advanced driving assistance systems, marking a shift towards an "AI car company" model [1][4][9]. - The P7 is equipped with three Turing chips, achieving a total computing power of 2,250 TOPS, enhancing its autonomous driving capabilities [9]. Group 3: Design and Features - The design of the new P7 emphasizes emotional value and originality, with a sleek, low-profile appearance and innovative lighting features, aiming to attract a broader audience [5][7][8]. - New features include a "road rage relief" function and a three-axis interactive central control screen, enhancing user experience and emotional engagement [8][9]. Group 4: Market Performance and Expectations - The new P7 has already seen over 10,000 pre-orders within 6 minutes and 37 seconds of its launch, indicating strong market interest [2][11]. - Xiaopeng aims to position the P7 in the 250,000 to 350,000 RMB price range, with expectations to regain a top-three market position in the segment [11].
全新P7小订破万台，何小鹏：不会是部分鹏友期待的那种便宜