幺麻子再度冲击资本市场，面临“家族企业＋藤椒油依赖”双重考验

Core Viewpoint - The company "幺麻子" is re-entering the capital market by initiating the listing process on the Beijing Stock Exchange after withdrawing its previous IPO application on the Shenzhen Stock Exchange, despite facing challenges such as reliance on a single product category and strong competition from industry giants like Jinlongyu [1][2][4]. Group 1: Company Overview - "幺麻子" is a food company founded in 2008, headquartered in Sichuan, with its core product, pepper oil, accounting for over 80% of its revenue and holding a leading market share [5][6]. - The company has shown steady revenue growth, with revenues of 5.45 billion yuan in 2023 and projected revenues of 6.25 billion yuan in 2024, representing year-on-year growth rates of 21.06% and 14.69% respectively [5][6]. - The net profit for 2023 and 2024 is expected to be 99 million yuan and 157 million yuan, with significant year-on-year growth of 21.70% and 58.95% [5][6]. Group 2: Listing Process - "幺麻子" signed a counseling agreement with China International Capital Corporation on July 30 and submitted its listing application to the Sichuan Securities Regulatory Bureau on August 4, 2023 [2][3]. - The company plans to advance its listing in three phases: preliminary planning, key implementation, and acceptance testing, with the goal of meeting the financial conditions set by the Beijing Stock Exchange [2][3]. Group 3: Market Competition - The pepper oil market in China is projected to grow from approximately 1.67 billion yuan in 2022 to 3.56 billion yuan by 2027, with an annual compound growth rate of about 15%-20% [7]. - Increased competition is evident as major players like Jinlongyu and other brands are entering the pepper oil market, intensifying the competitive landscape [7]. - The company emphasizes the need to enhance its core competencies in research and development, smart manufacturing, and brand marketing to maintain its market position [7].