Amazon(US:AMZN) Jing Ji Guan Cha Bao·2025-08-07 04:22Core Insights - The article highlights the significant rise of China's gaming industry in the global market, particularly in the PC and console gaming sectors, with innovative titles gaining international traction [1] - A report by Amazon Advertising and GWI indicates that the global PC and console gaming player base reached 1.43 billion in Q1 2025, marking a 19% increase from the same period in 2023 [1] - The shift from mobile gaming to PC and console gaming is particularly pronounced in key markets like Japan, where the growth rate of PC and console players is four times that of mobile gaming [1] Group 1: Global Marketing Trends - Chinese game developers are transitioning from a "buying traffic" model in mobile gaming to brand advertising to enhance customer acquisition efficiency and build long-term brand value [2] - The global PC gaming market's growth aligns strategically with this shift, providing a window for Chinese brands to expand internationally [2] Group 2: Twitch as a Marketing Platform - Twitch is identified as a key interactive platform for global gaming users, with nearly half of PC and console gamers on Twitch being daily active users, watching an average of four hours per day [3] - The platform's unique value lies in the two-way interaction between streamers and players, allowing brands to effectively convey their messages through live demonstrations and discussions [4] Group 3: Diverse Advertising Products - Amazon Advertising offers a range of interactive advertising products on Twitch that can be tailored to different marketing stages and target audiences [5] - Features like Twitch Drops enhance user engagement by providing customized activation codes during live streams, fostering direct interaction between players and game developers [6] Group 4: Integrated Marketing Strategies - The integration of Twitch with other Amazon platforms, such as Prime Video and Alexa, allows brands to reach their target audience across multiple channels, enhancing advertising effectiveness [8] - This multi-channel approach enables brands to adjust their marketing strategies flexibly, achieving both precise targeting and broader brand exposure [8] Group 5: Future Outlook - As Chinese game developers accelerate their globalization efforts, Amazon Advertising aims to leverage its unique advantages to help these brands connect with more global players [9]