打造“差异化的好看”，全新小鹏P7“不明价预售”彰显自信

Core Insights - Xiaopeng Motors is positioning its new P7 model against Xiaomi's SU7, emphasizing a competitive edge in the mainstream market priced between 200,000 to 300,000 yuan [1] - The new P7 was unveiled on August 6, 2024, and is available for pre-order without disclosing the price, showcasing the company's confidence in its product [2] - Xiaopeng Motors' CEO, He Xiaopeng, noted that the company has shifted from trial-and-error to a more confident market approach, with plans to announce the official price at the product launch [2] Sales Performance - Xiaopeng Motors experienced a significant sales increase, with July 2024 sales reaching 36,717 units, a year-on-year growth of 229% and a month-on-month increase of 6% [5] - Despite a challenging first half of 2024, the company adjusted its annual sales target from 280,000 to 200,000 units, but still faced challenges in meeting this revised goal [4] Product Design and Features - The new P7 features a minimalist design with a focus on aesthetics and functionality, achieving a drag coefficient as low as Cd 0.201 through extensive optimization and wind tunnel testing [6] - The vehicle incorporates advanced design elements such as a seamless logo, hidden sensors, and a futuristic aesthetic, aiming to create a striking visual impact [6] - The P7 is equipped with a robust AI system and a sports-oriented architecture, addressing traditional limitations of coupe-style vehicles while enhancing practicality [6]