低价产品串货，电商低至73元/瓶，旧版台源酒宣布停产，茅台急推新品补位

Core Viewpoint - The official confirmation of the discontinuation of the "Taiyuan Wine" product by Moutai Health Wine Company aims to optimize product structure and enhance market service capabilities, with a new product "Taiyuan Red" launched on August 4, 2023 [1][5]. Group 1: Product Changes - The old version of "Taiyuan Wine" was officially discontinued on August 6, 2023, with the new product "Taiyuan Red" introduced, which is tailored for banquet scenarios and comes in two alcohol content options: 53 degrees and 43 degrees, maintaining the same price range of around 100 yuan [1][5]. - The old version of "Taiyuan Wine" is still available for sale on various platforms, with prices ranging from 122 yuan to 156 yuan per bottle, indicating ongoing market activity despite the discontinuation announcement [1][6]. Group 2: Market Dynamics - "Taiyuan Wine" achieved sales exceeding 1 billion yuan in its first year, with significant year-on-year growth in product movement and opening rates noted in 2023 [6]. - The company has faced challenges such as low demand in the liquor market and severe price inversions, leading to issues with low-price parallel trading [7][8]. - To address market irregularities, the company has intensified efforts to regulate the market for "Taiyuan Wine," focusing on maintaining stable pricing and developing targeted distribution strategies [7][8]. Group 3: Strategic Direction - The chairman of Moutai Health Wine Company, Feng Cheng, emphasized the commitment to developing products within the 100 to 500 yuan price range, with "Taiyuan" and "Moutai Chun" identified as long-term strategic products [8][9]. - The company plans to enhance its core terminal focus, strengthen promotional activities, and cultivate a network of 50 core distributors while implementing a mechanism to optimize distributor numbers [9].