TENCENT(HK:00700) Yang Guang Wang·2025-08-07 05:29Core Insights - The cross-border tourism sector is experiencing significant growth, with a notable increase in the number of tourists traveling to and from China, driven by enhanced digital services [1][2] - Digital tools, particularly WeChat mini-programs and payments, are transforming the travel experience for Chinese tourists in Europe, with a 30% increase in cross-border payment transactions compared to the previous year [2][3] - The "Oxford Summer School" program aims to bridge the digital divide by encouraging young participants to create mini-programs that address travel-related challenges faced by tourists [3][4] Group 1: Cross-Border Tourism Growth - This summer, cross-border tourism is thriving, with a significant rise in the number of tourists visiting China and traveling abroad [1] - A survey indicates that 72% of Chinese respondents plan to travel to Europe this summer, marking a 10% increase year-on-year [2] Group 2: Digital Tools and Payment Systems - Over 91 countries and regions are utilizing WeChat mini-programs to serve global users, with a 30% growth in active overseas mini-program service providers [1] - WeChat cross-border payment has expanded to 74 countries and regions, supporting 31 currencies, facilitating travel for both Chinese and foreign tourists [1] - In Europe, the number of WeChat cross-border payment transactions increased by nearly 30% in the first half of the year, with the UK seeing over a 40% growth [2] Group 3: Youth Engagement and Innovation - The "Oxford Summer School" is designed for young innovators to develop mini-programs that help bridge the digital gap for tourists [4][5] - Participants will engage in AI and computer science courses, with the opportunity to create solutions that enhance the travel experience for both Chinese and foreign tourists [4][5] - The initiative emphasizes the importance of combining technology with empathy to create impactful solutions for real-world problems [5]