Workflow
南长隆,北圣亚,老牌主题景区如何华丽“进化”?
Tai Mei Ti A P P·2025-08-07 05:26

Group 1 - The core point of the article is the conclusion of a seven-year control dispute at Dalian Shengya, with Tongcheng Travel's subsidiary Shanghai Tongcheng acquiring a 23.08% stake for 956 million yuan, marking a significant strategic investment in the company [1][5][15] - The investment will provide Dalian Shengya with approximately 956 million yuan to repay debts and supplement working capital, which is crucial for its financial health [1][5] - The acquisition reflects a broader trend in the Chinese theme park industry, where online giants are acquiring offline assets during a period of deep adjustment [2][11] Group 2 - Dalian Shengya has a rich history in the theme park industry, having transitioned from a regional operator to a national cultural tourism platform over 30 years [3][4] - The company has faced challenges, including a significant revenue drop due to the pandemic, with cumulative losses of 412 million yuan from 2020 to 2024 [5][6] - Dalian Shengya's core assets, including its marine parks, have maintained high gross margins, with 2023 and 2024 projected gross margins of 61.5% and 59.73%, respectively [7][9] Group 3 - The company is shifting towards a light asset model, focusing on IP innovation and output, which is seen as essential for future growth [11][12] - Dalian Shengya's unique assets include a national-level breeding base for Antarctic penguins, which has shown significant revenue growth of 96.15% in 2024 [8][10] - The partnership with Tongcheng Travel is expected to enhance Dalian Shengya's capabilities in new IP development and project updates, leveraging internet marketing strategies [14][15]